Everything about the way this meme began as an awesome anti-racist awareness-raising campaign and then got co-opted by a dog pile of ignorance, described below, is part of why I hate Halloween. I mean, Halloween is itself just one gigantic meme, except instead of the Internet, its context is a religion.

cantarelgallo:

nezua:

miguelofthedark:

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Boy, this meme was quite speedy in appearing after the most excellent “I’m a culture not a costume” campaign began blowing up. But see how fast that first one is quickly forgotten and, in fact, now devalued and ridiculed by this stream of joke PSAs.

Enjoy, enjoy. I get it. It’s clever. I’m not denying that. But please consider that the deep relief hiding in that laughter is because a very uncomfy statement that pushed back at white supremacy and was suddenly highlighted in an effective way, has now, again, been obscured.

Well. Until I had to go and bring it up again. Whoops!

Reposted for comment. Bold is mine, to make the text more visible.

See also: TakeBackHalloween.org.